Ulta Pulta

How do you build a family entertainment center that feels like a place, not a collection of activities?

Ulta Pulta is an independent family entertainment center spread across seven acres in Raipur. It was planned for all ages and genders, with indoor and outdoor activities, go-karting, adventure activities, small amusement rides and event spaces for occasions such as birthday parties.

Most family entertainment centers in India are a set of activities under one roof. The challenge was to create something with a stronger identity, while making the investment work.

The opportunity was to theme the entire center, which is unusual for an FEC in India.

We didn't just plan activities. We gave them all one world to live in.

01 — Plan the investment first

Financial planning focused on ROI, so the creative ideas stood on solid ground.

02 — Theme the whole center

A unique theme was applied across the entire FEC. The name "Ulta Pulta" was chosen for its broader local appeal.

03 — Choose the right rides and activities

We selected the small amusement rides and adventure activities, and designed content for the activities so that each one has a purpose in the visit.

04 — Plan how guests move

Crowd management and guest flow planning covers how guests move between indoor and outdoor areas, supported by architectural drawings for the build.

05 — Make it earn and last

Merchandising was planned as part of the revenue mix. The relationship has continued: we are now designing and theming the client's existing water park, MM Fun City, and consulting on their other businesses.

From a set of activities to a themed family destination.

Ulta Pulta offers families of all ages a themed day out, with a clear identity and a revenue mix planned from the start.